How Does the Global Recycled Standard (GRS) Influence Purchase Decisions?

68% of consumers are willing to pay a premium for sustainable products.

Over 50% of consumers actively seek out third-party certification labels.

Clear labeling of recycled content is a critical factor in building consumer trust.

Younger generations (e.g., Millennials and Gen Z) represent the core audience for GRS-certified products.

Education gap: Only ～30% of consumers fully understand what GRS signifies, underscoring the need for more transparent communication and awareness-building.